Services
DEFINE YOUR IDENTITY
What does your organization stand for? How do others see you? What makes you stand out? More than just a logo and name, your brand is a driving force for advancing your mission - it’s your identity and your story. When done well, your brand builds a connection to your audience. It powers your fundraising, outreach, and advocacy efforts, and connects your everyday communications to your vision and mission.
Using a combination of facilitated discussions with your team, stakeholder surveys, and an in-depth review of your materials, we'll take a "pulse check" on your brand health and help you refine or articulate your organization's core identity - your vision, mission, and values. Whether you need to refresh or simply clarify your brand, we'll help you to define your strategic roadmap to building and managing your brand to forward your mission, no matter your organization size.
Deliverables include: New or refreshed vision, mission, values, statements; brand/communications audit; strategic roadmap for using your brand to amplify your impact
EXPRESS WHO YOU ARE
How does your vision connect with your everyday work? How do you communicate who you are to your clients, supporters, and community? Your organization's ability to translate your brand into tangible and powerful experiences for your audience will determine your ability to expand your reach, amplify your voice, and build community.
We'll help you develop your voice and craft your organizational messaging so that your team can speak with one voice. We'll also help you develop a strategy for infusing your identity into everything that you do - from your materials, to your online presence, to your events - so that your audiences can experience the heart of your organization, no matter how they engage with you. We'll equip your team members to communicate in a way that's clear, compelling, and consistent, to help you reach new audiences and promote your message.
Deliverables include: Brand guide; key messages; strategy for rolling out a new/refined brand internally & externally; short-medium communications plan; spokesperson training (for speaking engagements and/or media)
ENGAGE YOUR AUDIENCES
A strong brand is one that is deeply embedded into every touchpoint and project you create, and connects back to your organizational goals. Smart communications is all about engaging your audiences so that you can raise more resources, reach more clients who need your help, and advocate for your cause.
Whether it's a fundraising event, an awareness raising campaign, or a set of new materials for your organization, we help to create ways for your audience to engage with your organization in authentic and inspiring ways. Depending on your team's capacity, we can develop strategy, project manage, and/or implement to help you bring your plans to life.
Deliverables include: Materials (web, digital, print, etc.); campaigns; events; social media management; editorial calendar; content for social media/newsletters/blogs
EMPOWER YOUR TEAM
Helping your team to feel confident in championing your cause and organization is core to a vibrant and thriving brand. As a nonprofit, it's essential that you work smart to maximize your limited resources and do more with less.
Whether you have dedicated communications staff in-house or share the communications responsibilities across your team, we help your organization to develop the right skills, tools, and structures so that your team can feel confident in championing your cause.
Deliverables include: Customized training or mentorship for individuals/groups; team structure and job descriptions
Curious about how we can work together? Get in touch at serrie@get-zesty.com!